Product-market fit is earned. Go-to-market is engineered.
For BC tech founders past ideation who need a full GTM team without the burn of full-time hires.
A fractional growth team for tech startups in BC — from first revenue to fundable traction.
We partner with tech founders who have proof of concept and genuine potential but lack the marketing infrastructure, operational systems, and senior execution to scale. We don't just advise — we embed our team and grow the business alongside you, with our compensation tied to your results.
Signs of untapped potential
- Pre-revenue to $3M ARR with a product that solves a real, demonstrated problem
- Founder-led sales working but not systematised — can't be replicated without the founder
- Some organic or inbound demand that has never been properly amplified
- Competitor landscape that suggests real market — but no differentiated positioning
- Near-term fundraising ambition that requires demonstrable growth metrics
- Product with a moat (data, network effects, proprietary tech) that hasn't been communicated
The gaps we close
- No ICP (ideal customer profile) clearly defined — marketing to everyone, converting nobody
- Website converts less than 2% of visitors — messaging is product-feature-led, not outcome-led
- No content or SEO strategy — invisible to buyers searching for your category of solution
- Sales process is entirely founder-dependent — no repeatable playbook or CRM discipline
- Pricing is undervalued — often 30–50% below what the market would support
- No demand generation engine — growth is entirely referral and founder network
What we bring to your tech startup business
Partnership models
Equity + Advisory
We take 1–3% equity in exchange for embedded GTM leadership. Ideal for pre-revenue to $500K ARR companies with strong product conviction.
Revenue Share on ARR Growth
Performance-aligned on incremental ARR above baseline. We earn as you grow.
Flat Retainer + Options
Monthly retainer for senior team coverage, plus stock options that vest over the engagement period.
Who qualifies: B2B or B2C tech startup at pre-revenue to $3M ARR, based in BC or serving the Canadian/North American market, with a product that has demonstrated real demand and a founder ready for structured GTM execution.
Typical revenue: Pre-revenue to $3M ARR · Timeline: 30 days to repositioned messaging; 60–90 days to first systematic demand generation results; 12 months to fundable traction metrics
Local tech startup growth partnerships in BC
We work hands-on with businesses across British Columbia:
Questions about tech startup growth partnerships
Do you offer tech startup growth partnerships across Canada?
Yes. We partner with tech founders across Canada — and select clients in the US and Dubai. Engagements run remotely with on-site work where it matters. B2B or B2C tech startup at pre-revenue to $3M ARR, based in BC or serving the Canadian/North American market, with a product that has demonstrated real demand and a founder ready for structured GTM execution.
How is a growth partner different from a marketing agency?
An agency executes tactics for a monthly fee. A growth partner restructures your growth engine and shares the risk — we embed a marketing, operations, and technology team, tie our pay to results through revenue share or equity, and act as your fractional executive team rather than a vendor.
What does a growth partnership cost?
It depends on the model we agree on. Options include revenue share (we earn a percentage of the growth we create), equity (we co-invest for a minority stake), or a hybrid retainer-plus-bonus. Typical partners are doing Pre-revenue to $3M ARR. The first step is a fit check — we only proceed if we believe we can grow your business.
Other industries we partner with
Ready to grow your tech startup business?
Tell us about your business and we'll tell you honestly whether we're the right match.