Local Pack
The map and three-result box Google shows for location-relevant searches.
The Local Pack (also called the 'Map Pack' or '3-Pack') is the prominent map and three-business listing Google shows for local-intent searches like 'plumber near me' or 'dentist in vancouver'. The Local Pack typically captures 40-60% of clicks on local searches, making it one of the highest-value real estate in search.
Ranking in the Local Pack requires optimized Google Business Profile, consistent NAP (Name, Address, Phone) citations across the web, strong review velocity and ratings, and proximity to the searcher. For most local businesses, Local Pack visibility matters more than traditional organic rankings.
Search 'roofing contractor calgary' and Google shows a map with three roofing companies (the Local Pack) above the traditional organic results. Calgary roofers in those three positions get the majority of phone calls and form fills from that search.
Related terms
Optimization focused on ranking in local search results (Google Maps, Local Pack, local organic).
Free Google business listing that appears in Maps and Local Pack results.
Business name, address, and phone number — must be consistent across all online listings.
The page Google (or another search engine) shows in response to a search query.
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