Google Business Profile(GBP)
Free Google business listing that appears in Maps and Local Pack results.
Google Business Profile (formerly Google My Business) is the free business listing that appears in Google Maps, Local Pack results, and the right-hand knowledge panel for branded searches. GBP optimization is foundational for any local business — it's typically the single highest-leverage activity in local SEO.
Key GBP optimization activities include accurate categorization, complete business information, regular posts and updates, photo additions, Q&A management, review responses, and product/service catalog completion. Active GBPs significantly outrank passive ones.
A dental practice claims and fully optimizes their GBP: accurate categories, hours, services, 50+ photos, weekly posts, all reviews responded to. Within 90 days, Local Pack visibility for 'dentist near me' searches in their service area increases by 35%.
Frequently asked questions
Is it really free?
Yes. The basic listing is free; Google sells Local Service Ads (LSAs) and Google Ads separately. Don't pay anyone who claims a fee to manage your basic GBP setup — you can do it directly.
Related terms
Optimization focused on ranking in local search results (Google Maps, Local Pack, local organic).
Business name, address, and phone number — must be consistent across all online listings.
The map and three-result box Google shows for location-relevant searches.
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