Lookalike Audience
An ad targeting model that finds new users similar to your existing customers.
Lookalike Audiences (Meta term; called Similar Audiences on Google) are audience targeting models that find new users with characteristics similar to an existing source audience (customers, high-value users, recent purchasers). Lookalikes are one of the most effective paid acquisition tools, especially when seeded with high-quality first-party data.
An e-commerce brand uploads a list of top-spending customers from the last 12 months. Facebook creates a 1% lookalike — new users in target geographies who most resemble those customers. The lookalike audience converts 2-3x better than cold prospecting.
Related terms
Showing ads to people who have previously visited your website or interacted with your brand.
An advertising model where advertisers pay each time their ad is clicked.
A description of the type of customer that gets the most value from (and gives the most value to) your product.
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