Pay-Per-Click(PPC)
An advertising model where advertisers pay each time their ad is clicked.
Pay-Per-Click is an advertising model where advertisers pay only when their ad is clicked. Google Ads, Bing Ads, and most search advertising operate on PPC. PPC contrasts with CPM (cost per impression), CPA (cost per acquisition), and other pricing models.
PPC is the dominant paid media model for search advertising because it aligns advertiser cost with audience action — you pay only when someone shows interest by clicking.
A law firm pays $80 per click on Google Ads for the keyword 'personal injury lawyer toronto'. They pay nothing for impressions; only when someone clicks the ad.
Related terms
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