Featured Snippet
A summary answer Google displays at the top of search results.
A featured snippet is a summary answer extracted from a webpage and displayed prominently at the top of Google search results (sometimes called 'position 0'). Featured snippets dramatically increase visibility and click-through rates for the captured page.
Formats include paragraph snippets, list snippets (numbered or bulleted), table snippets, and video snippets. Capturing featured snippets requires content structured to answer the query directly and concisely — typically a clear question heading followed by a 40-60 word direct answer.
Search 'how to calculate CAC' and Google shows a featured snippet from a marketing blog: 'CAC = Total Sales + Marketing Costs / Number of New Customers Acquired'. The blog earns disproportionate traffic from this position.
Frequently asked questions
Are featured snippets worth optimizing for?
Yes, especially for informational queries. CTR on featured snippets can be 30-50% even when other organic results sit below. The opportunity is highest on questions you can answer authoritatively.
Related terms
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