Experience, Expertise, Authoritativeness, Trustworthiness(E-E-A-T)
Google's framework for evaluating content quality and credibility.
E-E-A-T (originally E-A-T, with 'Experience' added in 2022) is the framework Google's quality raters use to evaluate website content. While not a direct ranking factor, E-E-A-T signals heavily influence Google's algorithms, especially for YMYL (Your Money Your Life) topics like health, finance, and legal.
E-E-A-T signals include: clearly identified authors with relevant credentials, author bio pages with real expertise demonstrations, first-person experience signals in content, transparent business information, citations to authoritative sources, and consistent expertise across topics.
With AI-generated content flooding the web, E-E-A-T has become more important, not less. Google increasingly rewards sites that demonstrate genuine human expertise and experience over those that publish generic content.
A medical website publishes articles about treatments. Each article includes an author credit linking to a bio page showing the writer's MD credentials, clinical experience, and other published work. Citations link to peer-reviewed studies. This signals strong E-E-A-T and supports rankings on medical queries.
Frequently asked questions
How do I improve E-E-A-T?
Add author bios with credentials and experience. Link to author pages from every article. Cite authoritative sources. Show real first-person experience (case studies, original research, photos of actual work). Avoid generic AI content.
Related terms
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