Agile
An iterative project management approach emphasizing flexibility and continuous improvement.
Agile is a project management methodology that breaks work into small iterations (typically 1-4 week sprints), with frequent customer feedback and continuous improvement. Scrum and Kanban are popular Agile frameworks. Agile is dominant in software development; increasingly applied to marketing, operations, and other domains.
A product team runs 2-week sprints, deploys 10-20 changes per week, holds daily standups and end-of-sprint retrospectives. Compared to traditional waterfall, they ship features 5x faster and adapt to user feedback in days, not quarters.
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