Business

Minimum Viable Product(MVP)

The simplest version of a product that delivers core value and can be tested with users.

A Minimum Viable Product is the simplest version of a product that delivers enough value for users to use it (and ideally pay for it). MVP is a learning vehicle — the goal is testing fundamental assumptions about product-market fit, not building a polished product.

Most startups over-build their MVP. The right MVP feels uncomfortably basic; if you're proud of how complete it is, it's probably too complete.

Example

Airbnb's MVP was a single rented air mattress in a SF apartment with a basic website to take bookings. Enough to test the hypothesis that strangers would pay to sleep in other strangers' homes.

Related terms

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