Business
Serviceable Obtainable Market(SOM)
The realistic share of SAM you can win in the planning period (usually 3-5 years).
Serviceable Obtainable Market is the realistic portion of SAM you can capture within a planning horizon, accounting for competition, sales capacity, marketing reach, and other constraints. SOM is the number that should actually drive financial planning.
Example
SAM is $200M. With realistic sales team size, marketing budget, and competitive dynamics, 3-year SOM might be $10M ARR — that's the realistic plan.
Related terms
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