Page Speed
How quickly a webpage loads and becomes interactive.
Page Speed is an umbrella term for how quickly a webpage loads and becomes usable. Page speed affects user experience, conversion rates, and SEO rankings. Google's PageSpeed Insights tool measures various speed metrics including Core Web Vitals.
For every additional second of page load time, conversion rates typically drop 4-7%. Sites that load in under 2 seconds significantly outperform sites that load in 5+ seconds across virtually every business metric.
An e-commerce site reduces page load time from 4.2s to 1.8s through image optimization, code splitting, and CDN deployment. Conversion rate increases 23%.
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