Page Authority(PA)
A page-level score (0-100) predicting how well a specific URL will rank.
Page Authority is Moz's page-level equivalent of Domain Authority — a score (0-100) predicting how well a specific URL is likely to rank. Like DA, PA isn't used directly by Google but is useful for competitive analysis. Comparing PA across competing URLs reveals where your specific page stands relative to competitors for a target query.
Your blog post ranks #5 for a target query; the four pages above all have PA 50+, your page has PA 30. To close the gap, you need to earn more links to that specific URL, not just to your domain.
Related terms
A third-party score (0-100) predicting how well a website will rank in search results.
A link from one website to another, treated by search engines as a vote of confidence.
The practice of optimizing websites to rank higher in organic search results.
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