Internal Link
A link from one page on a website to another page on the same website.
Internal Links are hyperlinks between pages on the same website. They serve three SEO functions: helping search engines discover pages, distributing link equity (PageRank) throughout the site, and signaling topical relationships between pages.
Strong internal linking architecture is one of the most underutilized SEO levers. Most sites have far weaker internal link structures than they should — important commercial pages often receive few internal links and underrank as a result.
A blog post about 'CAC optimization' includes internal links to related pages: 'LTV calculation', 'paid media services', 'CRO consulting'. This passes link equity to commercial pages and signals topical clusters to Google.
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