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Email Marketing Tool
Email Open Rate & CTR Calculator
Calculate and benchmark your email marketing performance metrics.
Email Metrics Calculator
Enter your email campaign data to calculate performance metrics
Performance Comparison
Your metrics compared to industry benchmarks
Email Metrics Results
Based on your campaign data
Delivery Rate
98.00%
9,800 of 10,000 emails delivered
Open Rate
25.00%
2,450 of 9,800 emails opened
Industry avg: 21.33%
Click-Through Rate (CTR)
5.00%
490 of 9,800 emails clicked
Industry avg: 2.62%
Click-to-Open Rate (CTOR)
20.00%
490 of 2,450 opened emails clicked
Understanding Email Marketing Metrics
Email marketing metrics help you measure the effectiveness of your email campaigns and identify areas for improvement. Here's what each metric means and how to interpret it:
Key Email Marketing Metrics
| Metric | Definition | Formula |
|---|---|---|
| Delivery Rate | Percentage of emails that were successfully delivered to recipients' inboxes | (Emails Delivered ÷ Emails Sent) × 100 |
| Open Rate | Percentage of delivered emails that were opened by recipients | (Emails Opened ÷ Emails Delivered) × 100 |
| Click-Through Rate (CTR) | Percentage of delivered emails that had at least one click | (Emails Clicked ÷ Emails Delivered) × 100 |
| Click-to-Open Rate (CTOR) | Percentage of opened emails that had at least one click | (Emails Clicked ÷ Emails Opened) × 100 |
Tips to Improve Your Email Metrics
- Improve Open Rates: Write compelling subject lines, optimize preview text, and send from a recognizable sender name.
- Increase Click Rates: Use clear and compelling calls-to-action, segment your audience for more relevant content, and optimize your email design for mobile.
- Reduce Bounce Rates: Regularly clean your email list, use double opt-in, and avoid spam trigger words.
- Optimize Send Times: Test different days and times to find when your audience is most responsive.
- Personalize Content: Use recipient data to create more relevant and engaging emails.
Need Help Improving Your Email Marketing?
If you're looking to improve your email marketing performance, I offer professional email strategy and optimization services. Contact me for a free consultation to discuss how we can enhance your email campaigns.