Ali Sedighi
Social Media Advertising

Lookalike & Custom Audience Strategy

Audience strategy — custom audience creation from first-party data, lookalike audience development, audience layering, and cross-platform audience activation.

What's Included

Build high-performing lookalike audiences from your best customers.

First-party data audit and audience sourcing
Custom audience creation and segmentation
Lookalike source selection and refinement
Audience overlap and exclusion strategy
Audience performance analysis and iteration

Lookalike & Custom Audience Strategy for Canadian businesses

Audience strategy — custom audience creation from first-party data, lookalike audience development, audience layering, and cross-platform audience activation.

Build high-performing lookalike audiences from your best customers. As part of our Social Media Advertising services, every engagement is tailored to your goals, market, and stage — with transparent reporting, clear KPIs, and no long-term lock-in. Whether you need lookalike & custom audience strategy as a standalone project or as one piece of a broader growth strategy, we scope it to deliver measurable results.

Lookalike & Custom Audience Strategy — frequently asked questions

What's included in Lookalike & Custom Audience Strategy?

Audience strategy — custom audience creation from first-party data, lookalike audience development, audience layering, and cross-platform audience activation. Core deliverables include First-party data audit and audience sourcing, Custom audience creation and segmentation, Lookalike source selection and refinement, with everything tailored to your business and reported transparently.

Who is Lookalike & Custom Audience Strategy a good fit for?

Lookalike & Custom Audience Strategy is built for Canadian businesses that want build high-performing lookalike audiences from your best customers. We work with companies at every stage — from startups to established brands — and scope each engagement to your goals and budget.

How does Lookalike & Custom Audience Strategy work with your other Social Media Advertising services?

It can run on its own or as part of an integrated Social Media Advertising program. Combining it with related services compounds results — book a free consultation and we'll map the right mix for your goals.

Related Services

More Social Media Advertising services

Social Media Advertising
Paid social across every major platform.
Facebook Advertising
Facebook and Instagram ads that convert.
LinkedIn Advertising
B2B advertising that reaches decision-makers.
Twitter / X Advertising
Reach trending conversations in your market.
Instagram Advertising
Visual ads that stop the scroll.
TikTok Advertising
Reach Gen Z and millennial audiences through TikTok's ad platform.
Pinterest Advertising
Reach high-intent shoppers with Pinterest Promoted Pins.
Snapchat Advertising
Reach younger audiences with immersive Snapchat ad formats.
YouTube Advertising
Run video ads that capture attention and drive conversions.
Meta Ads Comprehensive Management
Full-service Meta advertising across Facebook, Instagram, and Messenger.
Facebook Retargeting
Re-engage website visitors with tailored Facebook ads.
LinkedIn Retargeting
Target website visitors and engaged audiences on LinkedIn.
Social Ad Creative Strategy
Creative strategy designed to stop the scroll and drive action.
Ad Testing & Optimization Framework
Systematic testing architecture for continuous ad improvement.
Conversion API (CAPI) Setup
Server-side tracking that bypasses browser limitations.
Social Ad Budget Management
Strategic budget allocation across platforms for maximum ROI.
Social Ad Analytics & Attribution
Comprehensive analytics and attribution for social ad performance.
B2B Social Advertising
Social ads tailored for B2B buyer journeys.
eCommerce Social Advertising
Social ads optimized for online store conversions.
Local Business Social Ads
Hyper-local social advertising for multi-location businesses.
Social Ad Funnel Strategy
Full-funnel social advertising from awareness to conversion.
Messenger & DM Ad Campaigns
Reach customers directly through Messenger and DM ads.
Social Ad Creative Production
Professional ad creative production for every social platform.
Audio Social Advertising
Reach audiences through Spotify, podcast, and audio platform ads.

Ready to Grow Your Business?

Let's build a marketing program that delivers measurable results. Book a free strategy session today.

Contact Me

(604)632-4959Ali@Sedighi.caLinkedInBook a CallContact Form