Google Tag Manager(GTM)
A free Google tool for deploying and managing marketing tags and scripts without code changes.
Google Tag Manager is a tag management system that lets marketers deploy and manage third-party tags (analytics, ads pixels, chat widgets, etc.) without editing site code for each change. GTM is the foundation of modern measurement infrastructure — it centralizes tag deployment, supports custom events and triggers, and reduces dependence on developer cycles for marketing changes.
Marketing wants to add a Facebook conversion pixel to a specific landing page. With GTM, the marketer adds the pixel and triggers it on that URL — no developer ticket required.
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