Sales Qualified Lead(SQL)
A lead that sales has confirmed is worth actively pursuing.
A Sales Qualified Lead is an MQL that sales has spoken to and confirmed meets criteria for active pursuit — typically needs the product, has budget, has buying authority or path to authority, and reasonable timeline. SQL conversion rate from MQL is a core funnel metric.
Sales accepts an MQL, has a discovery call, confirms the prospect has budget and buying authority. Lead becomes SQL and enters active sales pipeline.
Related terms
A lead that has shown enough interest to be considered worth contacting by sales.
A description of the type of customer that gets the most value from (and gives the most value to) your product.
The total time from first prospect touch to closed-won deal.
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