Business
Market Positioning
Establishing a brand's unique place relative to competitors.
Defines how target market perceives a brand versus alternatives.
Example
A premium HVAC brand positioning as the Mercedes-Benz of home comfort.
Frequently asked questions
What makes good positioning?
Clear, differentiated, relevant, and defensible.
Related terms
Need help applying Market Positioning to your business?
Book a free 30-minute strategy call. I'll show you how Market Positioning fits into a real growth strategy for your business.
Book a free strategy call