Sales

Customer Retention

Keeping existing customers through value delivery.

Retention is cheaper than acquisition and compounds revenue.

Example

A loyalty program increasing retention by 15%.

Related terms

Percentage of customers who stop doing business with a company.

Total revenue (or profit) a customer generates over the entire relationship.

Explore more

Book a free 30-minute strategy call. I'll show you how Customer Retention fits into a real growth strategy for your business.