Finding local SEO keywords for local contractors

Finding local SEO keywords for local contractors is crucial for improving their visibility in search engine results, especially when targeting potential customers within a specific geographical area. Here’s a step-by-step guide to help you identify effective local SEO keywords, using a hypothetical local roofing contractor based in Vancouver, BC as an example:

1. Start with Basic Service Keywords

Begin by listing down the basic services offered by the contractor. These are broad keywords related to the business. For a roofing contractor, these might include:

  • Roof repair
  • Roof installation
  • Roofing services
  • Roof replacement

2. Add Geographic Modifiers

Incorporate the location into your basic service keywords. This helps in targeting local searches. Using our example, keywords can be:

  • Roof repair Vancouver
  • Roof installation in Vancouver BC
  • Roofing services Vancouver area
  • Roof replacement Vancouver British Columbia

3. Utilize Tools for Keyword Research

Tools like Google Keyword Planner, SEMrush, or Ahrefs can provide insights into the search volume, competition, and variations of your base keywords. For instance, searching “roof repair Vancouver” might reveal related keywords such as:

  • Vancouver roof repair services
  • Best roofing company in Vancouver
  • Emergency roof repair Vancouver

4. Consider Long-Tail Keywords

Long-tail keywords are longer and more specific phrases. They may have lower search volumes but can lead to higher conversion rates as they target users with specific intents. Examples might include:

  • Affordable roof repair services in Vancouver
  • Vancouver BC residential roofing contractors
  • Commercial roofing solutions Vancouver

5. Check Out the Competition

Analyzing what keywords your competitors are targeting can provide insights into what might work for you. Look at the websites of other local roofing contractors in Vancouver to see what keywords they emphasize.

6. Incorporate Keyword Variations and Synonyms

Use synonyms and variations of your keywords to capture a broader range of searches. For our roofing contractor, variations might include:

  • Roofing companies Vancouver
  • Roof fixers in Vancouver
  • Roof maintenance services Vancouver BC

7. Optimize for “Near Me” Searches

Many users search for local services using “near me” phrases. Ensure your website is optimized for such searches by including phrases like:

  • Roof repair near me
  • Roofing contractors near me in Vancouver
  • Roof installation services near me

8. Local Landmarks and Neighborhoods

Incorporating well-known local landmarks or neighborhoods can further refine your targeting. For instance:

  • Roofing services near Stanley Park
  • Best roofers in Kitsilano
  • Roof replacement services West End Vancouver

Example for a Blog Post or Website Content

Imagine you’re creating content for the website of our example roofing contractor. A blog post titled “Expert Roof Repair Services in Vancouver: Keeping Your Home Safe and Dry” could target several of the identified keywords. The content could discuss the importance of timely roof repairs, highlight the contractor’s expertise in Vancouver, and mention different neighborhoods and local landmarks to improve local search visibility.


By following these steps, local contractors can develop a robust list of local SEO keywords that improve their online visibility and attract more customers from their geographical area. The key is to combine service-specific terms with local identifiers and utilize keyword research tools to refine and expand your keyword list based on real search data.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top