Saint John, NB

Pay-Per-Click Advertising in Saint John

Profitable paid traffic, not just clicks.

Pay-per-click advertising in Saint John, New Brunswick is the fastest way to put your business in front of buyers who are ready to act. But "fastest" doesn't mean "easiest" — wasted ad spend is the most common complaint I hear from Saint John business owners. I build PPC programs across Google Ads, Microsoft Ads, Meta, and LinkedIn that account for your real margins, your sales cycle, and your competition.

Why PPC / Google Ads matters in Saint John

Auction dynamics in Saint John are heavily shaped by refining and energy and shipping buyers. CPC can swing wildly between core hours, neighborhoods, and device types. I use geo-radius targeting, dayparting, and audience layering specific to Saint John's buyer behavior — not the defaults Google's Smart Bidding pushes by default.

Atlantic Canada's industrial heartland, home to the Irving family of companies and a deepwater port.

Refining and Energy
Shipping
Manufacturing
Healthcare

What you get

Account audit and waste analysis on existing campaigns
Conversion tracking setup (GA4, Google Tag Manager, server-side where appropriate)
Search, Performance Max, Display, YouTube, Meta, LinkedIn campaign builds
Landing page review and conversion rate optimization
Ad copy, creative direction, and audience research
Weekly bid, budget, and audience optimization
Monthly reporting tied to CAC, ROAS and pipeline metrics

How we work in Saint John

Step 1
Audit

Forensic review of existing accounts — wasted spend, broken tracking, missed audiences.

Step 2
Build

Account structure, conversion tracking, audiences, ad copy, and creative built around your ICP.

Step 3
Launch

Phased launch with controlled budgets, then aggressive scaling once unit economics check out.

Step 4
Optimize

Weekly bid, audience, ad copy, and landing-page iteration based on conversion data.

Investment

$2,000 – $10,000 / month management; ad spend separate

Timeline

Tracking + launch in 2 weeks; meaningful efficiency gains 30-60 days; profitable scale 90 days+

Saint John neighborhoods we serve

From Uptown, West Saint John, East Saint John to Millidgeville, every part of Saint John is in scope.

Uptown
West Saint John
East Saint John
Millidgeville

Frequently asked questions

What's a reasonable ad budget to start with?

For most Saint John small businesses, a defensible starting point is $1,500-$3,000/month in ad spend. Enough to gather conversion data within a month, low enough to limit risk while you learn what works.

Can you fix an existing Google Ads account or do you only build from scratch?

I do both. About 70% of new engagements are audits and fixes — usually we recover meaningful waste in the first 30 days before scaling spend.

Do you charge a percentage of ad spend?

No. I charge a flat monthly retainer based on scope. % of spend creates a conflict of interest — your interest is profit, not spend volume.

Other services in Saint John

Ready to grow your Saint John business?

Book a free 30-minute strategy call. I'll review your current ppc / google ads setup and identify the highest-leverage opportunities for your business in Saint John.